Friday, December 05, 2008

VIDEOS: Viral marketing took me to a crazy-awesome place

This week I was introduced to the fantabulous singer aka self-described "girl from another plant" Janelle Monae ... thanks to a cameo-heavy GAP Christmas music-video marketing campaign that appeared on my Facebook page.

Amid a conversation with friends about the celebs we could and couldn't name, a female singer I did not know at all made me WANT to know who she was. The few bits that she was featured in made me think: That is an amazing singer. With crazy hair. Amazing crazy hair. And a crazy amazing voice.

Here's the video that caught my attention.



I went to the GAP.com/merrymixit site to see if there was more, and there was. Including one featuring this intriguing singer ... with an interpretive dance by Napoleon Dynamite star John Heder.

Click here to see this video. (I had it embedded, but then both the GAP videos would play at once ... figured I'd spare ya'all. But it's really good ... so I recommend clicking.)

Yup. She was still good in long form. And now I had a name. And so I further explored and found one of her music videos, which further shocked the hell out of me. I was NOT expecting a very theatric, sci-fi, surrealist, retro, funk/ska-like piece of wow.



Yet again: Damn that girl's got chops.

I will be following the evolution of the Wondaland Arts Society, fo' sho.

1 comment:

Camille said...

She reminds me of a female Andre Benjamin from Outkast. Really cool videos, thanks for posting them! :)